Evidence-Backed Claims and Strategies for Botanical Supplements and Cosmetics
Inadequate and poorly synthesized scientific evidence leads to risky, unsubstantiated, and suboptimal claims. When appropriate, the FTC takes action not just against product marketers, but also against individual owners and corporate officers of the marketer, as well as ad agencies, distributors, retailers, catalog companies, infomercial producers, expert endorsers, and others engaged in deceptive marketing and promotion. [1]
At AA Bio Consulting, we specialize in providing scientific rigor to brands developing herbal, plant-based, and botanical products in the dietary supplements and cosmetics industries. Our services deliver actionable evidence reviews and strategic recommendations, empowering brands to make compliant, high-impact claims.
Our Services
AA Bio Consulting offers specialized scientific support for herbal, plant-based, and botanical ingredients in dietary supplements and cosmetics through a focused, high-impact service delivering evidence reviews and strategic recommendations.
Product Evidence Deep Dive - Up to 3 Products
Comprehensive analysis for up to 3 formulas or products, including:
Intended use (ingestible or topical), proposed claims, and targeted outcomes (e.g., “stress support,” “cognitive focus,” “sleep,” “gut health,” “skin hydration,” “soothing the appearance of sensitive skin,” “promoting a radiant complexion”).
Literature sweep (PubMed and reputable sources).
Evidence grading and compliant claim mapping.
Strategic recommendations (claim language, differentiation, improvements).
Deliverables
Professional report: executive summary, evidence tables, claims cheat-sheet.
60–90 minute review call.
Key Benefits
Stronger, compliant claims for higher conversions and sales.
Reduced regulatory risk (avoiding impermissible disease claims or unintended drug classification).
Enhanced product differentiation, formula decisions, and investor confidence.
Pricing details provided during your complimentary discovery call.
Meet the Expert
Founder, AA Bio Consulting
Bioinformatics Scientist with specialized expertise in plant biotechnology, pharmacognosy, and scientific literature synthesis. I founded AA Bio Consulting to provide rigorous, evidence-based insights to small-to-mid-sized brands in herbal/plant-based supplements and botanical cosmetics, as well as personal care startups and R&D teams. These insights strengthen compliant claims, mitigate regulatory risks, and inform strategic product and investment decisions.
My approach combines deep mechanistic understanding of botanical actives with precise analysis of clinical and preclinical data, enabling clients to develop more legitimate, differentiated, and marketable products.
Connect with me on LinkedIn.
Book a Discovery Call
Book a complimentary 15-minute discovery call to discuss your products and explore how evidence-backed insights can strengthen your claims, differentiate your brand, and minimize regulatory risks. Receive tailored guidance specific to your formulas and goals, whether ingestible supplements or topical cosmetics.
Contact Us
We welcome inquiries from companies in herbal supplements, plant-based supplements, botanical dietary supplements, and botanical cosmetics seeking evidence-backed guidance. Reach out to discuss your products or schedule a discovery call.
Endnotes
[1] Federal Trade Commission. Health Products Compliance Guidance. Federal Trade Commission, December 2022. https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance.